Chapter 34 The Ice City Beverage Hero

Faced with the accusations from the crowd, those fans from earlier had no idea where they had slipped off to by now; they probably ran away quietly after seeing the commotion.

Wang Xinji was isolated and helpless, only thinking about leaving this troublesome place as soon as possible: “Security!”

As soon as he finished speaking, a dozen security guards violently pushed through the crowd.

Caught off guard, many people were pushed to the ground.

Just as Li Xinran was about to be pushed down and fall to the ground, a warm hand firmly grabbed her back.

“Are you okay?”

Li Xinran, who had already closed her eyes, preparing to endure the pain, slowly opened them. When she saw that familiar face, an unprecedented sense of security surged through her heart.

“Everyone stop!” Xu Yuan shouted loudly.

The security guards who were originally pushing people all froze, intimidated by Xu Yuan’s terrifying aura.

At this moment, Xu Yuan was still wearing the same outfit from the observation room, exuding the full presence of a domineering CEO.

“You Xu! I knew it was you messing with me!” Wang Xinji cried out as soon as he saw Xu Yuan, looking utterly wronged and tearful.

Xu Yuan had no intention of paying her any attention; instead, he personally asked Li Xinran in his arms, “Are you okay?”

Li Xinran’s face flushed red at this moment, and she even started to feel a bit lovestruck. Xu Yuan looks so handsome today!

Ye Hao and Sun Tianqi also walked over at this moment. Both of them gave Wang Xinji a sharp glare but did not scold him directly.

There are too many people here. If this matter is blown out of proportion, it will affect Ye Sisi and Li Xinran.

So even though Ye Hao was extremely angry, he could only hold it in for now.

“Dad, why are you here?” Ye Sisi asked curiously when she saw Ye Hao had also arrived.

“If I didn’t come, you’d have been trampled into a pancake!” Ye Hao said with a slight scolding glance at Ye Sisi, then tenderly lifted her arm, carefully blew on it, and asked, “Does it hurt?”

Ye Sisi’s face was indifferent, even a bit proud: “It doesn’t hurt. Didn’t you see how badly those guys who hit me just now got beaten?”

“You want to drive me crazy!” Ye Hao really wanted to crack open the head of this carefree girl to see what on earth was inside.

“President Sun, you’re here! You have to judge this for me!” Wang Xinji felt like she had found a backing when she saw Sun Tianqi arrive.

Unfortunately, she didn’t fully understand the situation. Sun Tianqi was looking at her with disgust and said coldly, “From now on, shut your mouth and don’t say a word!”

Wang Xinji was frightened by Sun Tianqi’s icy gaze, her heart sinking into despair. Could it be that the person she offended, Xu Yuan, was someone even Sun Tianqi feared?

This sudden turn of events quieted the previously noisy crowd. Many people even took out their phones to start taking pictures.

The three looked like big bosses, and a Maybach worth tens of millions was parked in the distance, instantly sparking the curiosity of the onlookers.

“I’ll go handle this first, you behave.”

The crowd of onlookers grew larger, with many even running over from afar, afraid of missing out on the juicy scoop.

If this matter is not handled properly, it would be a fatal blow to Ice City Beverages.

At this moment, the few employees in the store were also at a loss. Having a celebrity join was originally a good thing, but who would have thought something like this would happen?
Xu Yuan quickly dialed Zhang Chao’s number.

“President Xu, you actually took the initiative to contact me?” Zhang Chao, not knowing what exactly had happened, still had the mood to joke with Xu Yuan.

However, after Xu Yuan briefly explained what had happened to him, he could no longer laugh.

“Do it your way. The medical university’s store is directly operated, so you can give the phone number directly to the store manager, and I’ll talk to him. I’ll have Fang Mu notify the other stores later,” Zhang Chao said decisively, leaving all the decisions to Xu Yuan.

After handing the phone to the store manager, Zhang Chao quickly explained the situation and introduced Xu Yuan’s identity.

The store manager took a deep breath, looked at the young man in front of him in disbelief, and respectfully returned the phone to Xu Yuan.

“Everyone, I am the person in charge of Bingcheng Beverages.

I sincerely apologize for today’s incident! Bingcheng Beverages does not have any products priced at 100 yuan. To make up for today’s mistake!
I hereby announce that everyone present today, including all university students in the entire city, can use their student ID or identification card to visit any Bingcheng Beverages store in the capital city and freely choose any product for free.

Bingcheng Beverages is committed to doing its utmost to satisfy consumers and let everyone experience the joy of beverages!
Although Bingcheng Beverages is affordable, it does not mean it is of poor quality. Affordable happiness is still happiness!

All expenses today will be covered by Ice City Beverage Headquarters!

Xu Yuan stood on the steps and shouted loudly to everyone.

“Damn, Ice City Beverage Hero!”

Hearing that everything was free, the crowd immediately became excited. Many college students even looked at Xu Yuan with stars in their eyes.

This suddenly appeared young domineering CEO seems to be the owner of Ice City Beverages!

“Get busy. If the materials are insufficient, you can directly contact Fang Mu. He will coordinate with the nearest warehouse to urgently dispatch a batch,” Xuanyuan said to the store manager, letting out a sigh of relief himself.
This was the first project he invested in, and it almost got critically hit by that Wang Xinji.

…

“President Xu really has guts, turning a crisis into a marketing opportunity so simply,” Ye Hao said with a meaningful glance at Xu Yuan.

There is no wall without leaks in this world, especially in a university dominated by young people. Once today’s incident spreads, it will definitely be a heavy blow to Bingcheng Beverages.

Xu Yuan’s ability to respond calmly and his courage to pay such a high price elevated Ye Hao’s evaluation of him to a higher level.

After all, the number of students in the entire school is no joke—there are tens of thousands. Adding students from other schools who came upon hearing the news, as well as those who claimed free drinks multiple times, today’s loss is estimated to be at least a million.

“President Xu, I truly apologize. The losses incurred by Ice City Beverages today will be borne by Tianqi Entertainment.

Regarding Wang Xinji, I will give you a satisfactory response.” After sending Wang Xinji away, Sun Tianqi finally breathed a sigh of relief and said solemnly.

“President Sun, your subordinates don’t even listen to you. Is the management system at Tianqi Entertainment really this lax?” Ye Hao glanced coldly at Sun Tianqi.

Ye Sisi only suffered minor external injuries. The reason he was so angry was the fear that Wang Xinji’s celebrity status would stir up public opinion, and Ye Sisi would be implicated in the process.

It must be understood that the damage caused by online exposure hits the heart more deeply than physical harm.

“President Ye, please don’t mock me,” Sun Tianqi said helplessly at this moment. This was originally a simple matter, and even if the public opinion fermented, the company’s PR could suppress it.

But why did it have to involve Ye Hao’s daughter and Xu Yuan’s girlfriend?

“For specific compensation, President Sun should discuss it with President Zhang. I also believe President Sun will handle it properly. Sorry, I have something else to attend to, so I’ll leave now,” Xu Yuan said coldly after glancing at Sun Tianqi, then walked toward Li Xinran and Ye Sisi, who were still waiting over there.

Sun Tianqi was still somewhat displeased with Xu Yuan’s attitude, but he did not show it. Xu was polite to Ye Hao because Longhua Capital was a major shareholder of Tianqi Entertainment. Xu Yuan, on the other hand, was merely an investor in one of their variety shows.

“President Sun, you need to think things through carefully. I know how public relations work in your entertainment industry, so don’t do anything foolish,” Ye Hao said in a low voice, as if seeing through Sun Tianqi’s little thoughts.

Those PR companies were nothing more than steering one hot topic towards another. Sun Tianqi dared not use Ye Sisi as a pawn, but he would most likely target Xu Yuan.

Of course, it wouldn’t be so direct. It was very likely that they would find a few public accounts to write some articles about Xu Yuan, guiding the onlookers to dig deeper into this suddenly appearing, crowd-calming young man.

This not only diverted the spotlight but probably didn’t hurt Xu Yuan much. Even if these small moves were discovered later by the other side, they had no evidence, and Sun Tianqi probably didn’t care about any retaliation from Xu Yuan.

“Is President Ye warning me?” Sun Tianqi took a deep breath. He could give Ye Hao face, but the other party seemed to be pushing their luck a bit too far.

Ye Hao had long anticipated that Sun Tianqi would have such an expression and said calmly, “Old Sun, we’ve known each other for so many years. If I can’t figure someone out, what do you think?”

A young man with no debts and no company, his background as clean as a blank sheet of paper, yet he has the courage to invest tens of millions. You should understand the weight of that, right?

Those tens of millions are all his own money! Our net worths are so high, but how much of it is really our own money?”

The reason Ye Hao was wary of Xu Yuan was precisely because the other party was investing his own money. This is extremely rare in the business world and is an extremely dangerous signal.

A normal business either goes through company channels, where the company takes out a loan from the bank to ensure sufficient cash flow, or an individual uses assets or guarantees to secure a loan.

Because of this, even if there are losses, the bank will cover them, and at worst, bankruptcy can be filed. But someone like Xu Yuan, who invests entirely with his own money and bears all the consequences personally, is either foolish or truly wealthy.

Hearing this, Sun Tianqi pondered for a long time. Though he appeared calm, a storm was raging inside his heart.

“I will take them all down.”

  ……

“You look so handsome today!” Li Xinran praised Xu Yuan generously.

Xu Yuan pushed up his gold-rimmed glasses, feeling a bit proud.

“Just so-so. Aren’t you worried that someone might snatch away someone as handsome as me?”

Li Xinran listened to these words, squinting her eyes as she scrutinized Xu Yuan.

Tall and slender, with a cool and handsome suit complementing his delicate features, and a pair of gold-rimmed glasses as an accent. Li Xinran admitted she didn’t want other girls to see Xu Yuan like this.

She reached out and took off his gold-rimmed glasses, pouting as she said, “Don’t wear these anymore, they attract too much attention!”

“Ugh∽”

Ye Sisi, watching the two of them showing off their affection, was really about to throw up.

“Xinran, did you hear the dog’s wailing?” Xu Yuan said somewhat inexplicably.

Li Xinran was slightly stunned, but quickly caught on. She glanced at Ye Sisi beside her and said, “Xu Yuan, don’t say that to Sisi. When she realizes it tomorrow, she’ll kill you.”

“Enough, you two! Are you done yet?” Ye Sisi could no longer stand their blatant and subtle mockery. Why wait until tomorrow to realize it? Can’t she realize it now?
  ……